Johnstown upgrading website to entice more businesses

ThisWeek Community Newspapers

The village of Johnstown is looking to overhaul its website as part of an attempt to lure more businesses to the village.

Village Manager Jim Lenner said he recently talked to a developer at On-Target Design to discuss creating a new website.

Lenner said the revamped website would attract more businesses looking to find a new home.

“When companies come looking at properties in the village or any municipality, the first thing they do is look at the website,” Lenner said. “They want to see the appearance of the village, and that’s the first time they have a view of what the village is all about.

“So I think having a clean, crisp website is important for the image of the village when people or companies are looking to come here,” he said.

The new website would incorporate more photos and use social media to connect with companies and residents, Lenner said. Village employees are in the process of revising the content, he said, while the developer drafts the website design.

Lenner said the village’s council minutes, agendas, and other matters of official record are currently all paper documents.

Administrative assistant Lisa Rawson is digitizing all of the paperwork from 2008 to the present to put on the new website, he said.

Lenner said interested businesses would easily be able to find information about Johnstown, and that’s important for when businesses look for a new location.

“If a company is looking at the industrial park, they will count you out as soon as they can,” Lenner said. “If you give them all the information they need on your website, you’ll be in the running as the site selection process progresses.”

Lenner said he would like to see more companies come to Johnstown, specifically to the Industrial Park.

On Nov. 15, village council approved $25,000 for planning and engineering costs for a second entrance at the park. On Jan. 17, council approved a resolution for the village to enter into an agreement with the Ohio Department of Transportation.

The agreement means ODOT will add a new traffic light at the intersection of U.S. Route 62 and Commerce Boulevard and widen both streets, adding a right-turn lane to improve traffic flow.

ODOT also plans to add a traffic light at the intersection of U.S. 62 and Sportsman Club Road, as well as put in turning lanes at the intersection and realign the two roads.

With this construction, ODOT is requesting that the village construct a roadway connecting Phillips Drive to Sportsman Club Road.

Reconstructing the Industrial Park and the website, Lenner said, would be the start of bringing in more companies to Johnstown.

Once Lenner finalizes the content within the next two weeks, he believes it will take about three months for prospective businesses and residents to see the final product.

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